I first came across the VISEART eye palette in my Hollywood Beauty Awards gift bag. Truth be told, the name didn’t ring a bell—until Oscar-nominated makeup artist Donald Mowat clued me in. That’s when I learned I’d just stumbled on a best-kept secret in the pro makeup world.
I sampled the Le Marais Étendu eye palette from Viseart, a beautifully curated mix of shades that captures the chic, artistic vibe of the Marais.
Founded in Paris in 2000, Viseart is a professional makeup brand built on luxurious textures, pigment-rich formulas, and a fusion of natural ingredients with cutting-edge technology. Born in the heart of the Marais district, its inspiration is rooted in the Parisian lifestyle—but its reputation quickly crossed borders. First adored by makeup artists in France, it didn’t take long for Viseart to take the U.S. by storm.
Curious about the brand’s backstory, I dug a little deeper. At the helm is Anastasia Sparrow—Viseart’s CEO, Artistic Director, and the visionary who shaped the brand’s global identity. A former model and actress from San Francisco, Anastasia brought her creative instinct and industry savvy to Paris, merging Hollywood sensibilities with French artistry. Under her leadership, Viseart became synonymous with professional-grade makeup on global film sets, embraced by artists who demand high-performance and skin-friendly formulas.
Made in France and sold worldwide—including at Sephora, Selfridges, and select pro makeup boutiques—Viseart has grown into one of Europe’s fastest-selling beauty brands. It now spans continents, maintaining its indie spirit while delivering pro-level results. With palettes designed for even the most sensitive skin, it’s no wonder Viseart has become the go-to for artists working long hours under hot lights and high pressure.
