The annual Hollywood Beauty Awards (HBAs) announced their 2025 Brand of the Year honoree: Victoria Jackson for NO MAKEUP MAKEUP®.
Founded by Michele Elyzabeth,the HBAs will celebrate a decade of honoring the architects of beauty on Sunday, April 6, 2025 at Avalon Hollywood, a black-tie dinner ceremony benefitting Helen Woodward Animal Center.
The HBAs recognize talent in hair, makeup, photography and styling for Film, TV, Music, the red carpet and editorial, as well as special honorees.
Former Brand of the Year honorees include Cindy Crawford for Meaningful Beauty®, Gabrielle Union and Larry Sims for FLAWLESS by Gabrielle Union and more.
A beauty industry visionary, Victoria Jackson redefined makeup in the 1980s with her pioneering “no makeup” makeup aesthetic—celebrating natural beauty with effortless, wearable cosmetics. As the founder of Victoria Jackson Cosmetics, she made history as the first cosmetics brand sold on television, achieving $1 million in sales in its first week. Her groundbreaking infomercials and QVC presence went on to generate over $1 billion, cementing her legacy as a trailblazer in beauty.
At the height of her success, Victoria shifted her focus from makeup to medicine. When her daughter was diagnosed with the rare autoimmune disorder NMO at just 14 years old, she and her husband, Bill Guthy, established the Guthy-Jackson Charitable Foundation. Their dedication to research and innovation led to groundbreaking therapies that have transformed the landscape of NMO treatment.
Now, alongside award-winning beauty brand innovator Kim Wileman, she has revised her iconic vision with NO MAKEUP MAKEUP®.
NO MAKEUP MAKEUP® is a modern reinvention of Victoria Jackson’s iconic formula, offering a featherlight, shade-adaptive, and color-correcting finish that seamlessly blends with the skin. With a sheer, breathable texture, it neutralizes redness and imperfections while enhancing natural beauty. Featuring 13 FlexShade technology shades, it adapts to a full range of skin tones for a luminous, second-skin effect. Effortless to apply—no makeup artist skills required—it redefines foundation as your skin, but better.
Victoria will accept Brand of the Year at the black-tie ceremony on Sunday, April 6, 2025 benefitting Helen Woodward Animal Center.
Oscar® nominated makeup artist Donald Mowat is the 2025 HBA Ambassador.
PREVIOUSLY ANNOUNCED HONOREES:
Outstanding Achievement in Photography: Davis Factor
Outstanding Achievement in International Hairstyling: Mitsuyo Takasaki
Outstanding Achievement in Costume Design: Janty Yates
Outstanding Achievement in SFX Makeup: Mike Marino
Outstanding Achievement in Makeup: Debi Young
Outstanding Achievement in Hairstyling: Brian Badie
Outstanding Achievement in Hairstyling: Sanna Seppanen
The Special Tribute Award: NewBeauty, accepted by Adam Sandow
Fragrance of the Year: Clive Christian
Additional honorees will be announced shortly.
The HBAs revealed the nominees in their specialty categories for Makeup, Hairstyling, Styling, Photography and Groomer of the Year. Three nominees who specialize in appearances for the red carpet and editorial compete in a category named after the current year Outstanding Achievement honorees.
THE 2025 HBA NOMINEES ARE:
(Listed alphabetically by First Name)
THE DY MAKEUP AWARD
DEE CARRION
ERNESTO CASILLAS
JOANNA SIMKIN
THE MM MAKEUP AWARD
CAROLINA GONZALEZ
KRISTOFER BUCKLE
MICHAEL ANTHONY
GROOMER OF THE YEAR
JAMIE RICHMOND
JOSH KNIGHT
TIM DUEÑAS
THE BB HAIRSTYLING AWARD
ARAXI LINDSEY
DEVANTE TURNBULL
URSULA STEPHEN
THE SS HAIRSTYLING AWARD
ALYX FLORES LIU
DIMITRIS GIANNETOS
GLEN “COCO” OROPEZA
THE JY STYLING AWARD
ALEJANDRA HERNANDEZ
HEATHER PICCHIOTTINO
JARED ELLNER
THE DAVIS FACTOR PHOTOGRAPHY AWARD
G L ASKEW II
JAMES ANTHONY
MATTHEW BARON
Christopher Guy is the official designer of the HBAs Holly statuette.
The HBAs was established in 2014 for the purposes of recognizing excellence in beauty; celebrating the work of celebrity makeup artists, hair stylists, stylists, photographers and more who create the looks and set the trends with their creations for the red carpet, editorial, campaigns; as well as for Film, TV and Music. The HBAs special honoree categories include: The International Beauty Award, Brand of the Year, The Timeless Beauty Award, The Gentleman’s Award and Fragrance of the Year. The board is comprised of past honorees, winners, and professionals from the beauty industry; encompassing Journalists, Publicists and Agents. Winners are voted on by the public and the HBA board. Executive Producers are Michele Elyzabeth, Pamela Price and Otis Stokes.
