Today, the annual Hollywood Beauty Awards (HBAs) announced the 2025 Breakthrough Award honoree: Cori Broadus for CHOC, also known as CHOC Factory.
The HBAs will celebrate a decade of honoring the architects of beauty on Sunday, April 6, 2025 at Avalon Hollywood, a black-tie dinner ceremony benefitting Helen Woodward Animal Center.
The HBAs recognize talent in hair, makeup, photography and styling for Film, TV, Music, the red carpet and editorial, as well as special honorees.
Former Breakthrough Award honorees include Danielle Lauder for Estée Lauder’s Act IV and Simin Hashemizadeh for Forbelle.
Founded by rare disease warrior Cori Broadus, daughter of cultural icon Snoop Dogg, CHOC is an empowering self-care brand and lip care collection redefining beauty through authenticity, self-love, and inclusivity. Inspired by Cori’s personal journey, CHOC challenges outdated standards with a clean, vegan, cruelty-free collection designed for all skin tones. Cori founded CHOC alongside Wayne Deuce.
The current collection includes: Lip Gloss, Lip Pencil, Lip Scrub and a Lip Mask.
Diagnosed with lupus at just six years old, Cori faced a childhood marked by medications, joint pain, and fatigue. In January 2024, she suffered a stroke, a life-threatening complication of lupus. Hospitalized for a week, she experienced severe kidney issues and the worst lupus flare-up of her life. Now, Cori is prioritizing her health—turning her challenges into a journey of self-care and resilience.
Later this year, The CHOC Foundation will launch to support self-love, mental wellness, and families facing financial and health challenges.
Snoop Dogg will present The Breakthrough Award to Cori Broadus for CHOC at the black-tie ceremony on Sunday, April 6, 2025 benefitting Helen Woodward Animal Center.
Oscar® nominated makeup artist Donald Mowat is the 2025 HBA Ambassador.
PREVIOUSLY ANNOUNCED HONOREES:
The Timeless Beauty Award, presented by GALDERMA: Dyan Cannon
Brand of the Year: Victoria Jackson for NO MAKEUP MAKEUP®
Fragrance of the Year: Clive Christian
The International Beauty Award: Parfums de Marly for DELINA
Outstanding Achievement in Photography: Davis Factor
Outstanding Achievement in International Hairstyling: Mitsuyo Takasaki
Outstanding Achievement in Costume Design: Janty Yates
Outstanding Achievement in SFX Makeup: Mike Marino
Outstanding Achievement in Makeup: Debi Young
Outstanding Achievement in Hairstyling: Brian Badie
Outstanding Achievement in Hairstyling: Sanna Seppanen
Additional honorees will be announced shortly.
The HBAs revealed the nominees in their specialty categories for Makeup, Hairstyling, Styling, Photography and Groomer of the Year. Three nominees who specialize in appearances for the red carpet and editorial compete in a category named after the current year Outstanding Achievement honorees.
THE 2025 HBA NOMINEES ARE:
(Listed alphabetically by First Name)
THE DY MAKEUP AWARD
DEE CARRION
ERNESTO CASILLAS
JOANNA SIMKIN
THE MM MAKEUP AWARD
CAROLINA GONZALEZ
KRISTOFER BUCKLE
MICHAEL ANTHONY
GROOMER OF THE YEAR
JAMIE RICHMOND
JOSH KNIGHT
TIM DUEÑAS
THE BB HAIRSTYLING AWARD
ARAXI LINDSEY
DEVANTE TURNBULL
URSULA STEPHEN
THE SS HAIRSTYLING AWARD
ALYX FLORES LIU
DIMITRIS GIANNETOS
GLEN “COCO” OROPEZA
THE JY STYLING AWARD
ALEJANDRA HERNANDEZ
HEATHER PICCHIOTTINO
JARED ELLNER
THE DF PHOTOGRAPHY AWARD
G L ASKEW II
JAMES ANTHONY
MATTHEW BARON
Christopher Guy is the official designer of the HBAs Holly statuette.
Supporting sponsors include WEN by Chaz Dean, GALDERMA, FIJI Water, Mission Cocktails and more.
