Cori Broadus, the daughter of cultural icon Snoop Dogg, is stepping into the beauty industry.
This past weekend, Cori launched CHOC (short for ChocFactory) at Lucid Motors in the heart of Beverly Hills.
Launched exclusively online at ChocFactory.com, CHOC aims to reshape the beauty conversation with products that highlight natural beauty for all skin tones while prioritizing clean, ethical practices. Lucid Studios Beverly Hills, with partner Ilios Lighting, set the stage for the brand launch.
CHOC’s debut collection includes a highly curated lineup of lip care essentials that are Sephora Clean-certified, 100% vegan, cruelty-free, and intentionally inclusive. The brand is rooted in Cori’s personal journey of embracing her natural beauty and aims to inspire a generation to move beyond outdated beauty standards.
“When I was a little girl, my dad called me ‘CHOC’ because I was sweet and chocolate-colored,” Cori told LATF USA News. She added that she loved the movie “Charlie and the Chocolate Factory.” Wayne Deuce, who co-founded the brand was by Cori’s side.
View this post on Instagram
What’s in the collection?
- Lip Gloss: A hydrating, non-sticky gloss available in six initial shades. Features a lightweight, jelly-like texture that delivers a flawless shine for all skin tones.
- Lip Pencil: Silky and precise, with intense, smudge-proof color. Available in six complementary shades, this pencil makes a bold, long-lasting statement.
- Lip Scrub: A unique, no-rinse exfoliating scrub that removes dead skin without stripping natural oils, leaving lips soft and lush.
- Lip Mask: A creamy, nourishing formula for day or night that restores hydration and enhances your lips’ natural firmness.
Additional shades of the gloss and pencil will roll out monthly, with the full collection expanding throughout 2025.
For more information, visit ChocFactory.com
