Following this success of Squid Game, Netflix debuted Squid Game: The Challenge, the Emmy nominated and BAFTA winning reality series that also topped the Netflix Global Top 10.
The franchise continued to expand with Squid Game: The Experience, a touring activation where fans can play series-inspired games; Squid Game: Virtuals, a Webby-winning VR adventure; and in 2024, a multiplayer video game, Squid Game: Unleashed. Squid Game season 1 is now on Netflix, with season 2 debuting on December 26 and the third and final season arriving in 2025.
Now The Experience is coming to Los Angeles December 12th.
Players will check in at the Squid Game 4.56K Run Headquarters (address to be disclosed at a later date) to receive their player number bib and tracksuit. At Headquarters, you can enjoy a variety of activities including photo ops, immersive gameplay, a mini “night market” with offerings from your local Koreatown favorites, live music, and more. All players can enjoy this celebration before the games begin.
Players will be briefed on the rules by our emcee and greeted by the cast and creator of Squid Game. That’s right — Lee Jung-jae (Player 456) and Lee Byung-hun (Front Man) will be there to wish you luck as you begin your journey in the game. You’ll need it.
Players will run a 4.56K on the streets of Los Angeles, which will start and end at Headquarters. It’s not a timed race, but it will test you in other ways. At various points, players will risk elimination as they compete in tasks of choice, physical challenge, and chance. While there will be multiple opportunities to get back in the game, not everyone will clinch their seat at the screening.
Players who finish the 4.56K run and successfully pass the challenges will be provided with a ticket to the screening, which will take place the same night. There will be a participation prize for eliminated players, but they will not move on to the screening. Yep, this may mean you need to leave your friend behind if they are among the eliminated players. Life is tough in the world of Squid Game.
So we pose this question: Are you ready to play the game and claim your prize, or will you fall like the rest?
Created by Hwang Dong-hyuk, Squid Game premiered in 2021 and quickly became Netflix’s most popular series ever.
This global sensation boosted interest in K-content, iconic moments went viral, Vans slip-on sneakers sales increased 8,000%, and Halloween costumes sold out around the world, solidifying its place in pop culture.
Squid Game Season 2 is coming December 26, 2024. Three years after winning Squid Game, Player 456 gave up going to the states and comes back with a new resolution in his mind. Gi-hun once again dives into the mysterious survival game, starting another life-or-death game with new participants gathered to win the prize of 45.6 billion won.
More about the LA experience at squidgames456krun.com
