When Snoop Dogg took over Death Row Records (DRR) in 2022 and launched Death Row Records Cannabis in January 2023, he vowed to restore the label to its former glory, championing artists, hip-hop, and cannabis culture.
This summer that promise is being fulfilled with the introduction of a limited edition collection honoring one of DRR’s most legendary artists, 2Pac.2Pac joined DRR in 1995 and swiftly became one of the most influential rappers of all time. Beyond his music, 2Pac was a powerful voice for political and social change, using his platform to advocate for Black America.Significantly, Snoop Dogg chose 2Pac for DRR Cannabis’ inaugural artist collaboration.
Their connection is rooted in a shared history that goes beyond the label, with 2Pac famously handing Snoop his first blunt, a story Snoop recalled as he inducted 2Pac into the Rock & Roll Hall of Fame in 2017.
Customers can choose from one of five strains: a crowd favorite, an Alien OG, and Take 1, Take 2, Take 3, Take 4 – phenotypes from the same parent genetics.
Fans can vote for their favorite “Take” through a QR code, where the winning “Take” will make the cut for the exclusive and permanent 2Pac collection, due out this fall. In addition to the jarred flower, customers will receive one of four never-before released collectible photos of 2Pac in front of a DRR graffiti-covered wall, as well as a DRR matchbook, recreated precisely from the shoot.
