HIPPEAS®, Organic Chickpea Snacks, is spreading the Peas & Love with the launch of its Minions-themed snacks for the summer. The limited-edition packs of HIPPEAS® Organic Chickpea Puffs in its best-selling flavor, Vegan White Cheddar, will be available in both a six-pack of 1oz bags and 10oz family size option – perfect for on-the-go travel or summer entertaining. The Minions-themed HIPPEAS® offerings will be available nationwide at HIPPEAS.com, Walmart.com and in-store at Whole Foods Market and select retailers from June 1st through July 31st.
HIPPEAS® has replaced its iconic chickpea smile graphic for a smiling, goggle-wearing Minion on-pack – both Minions and HIPPEAS® share a similar yellow hue, which could not be more perfect for a collaboration. Kids will love the fun packaging and parents will love the product attributes of the Organic Chickpea Puffs!
"Minions are a global pop-culture phenomenon, and we could not be more thrilled to partner with Illumination and Universal Pictures on this limited-edition release of our HIPPEAS® Vegan White Cheddar Organic Chickpea Puffs," said Lindsey Valliere, HIPPEAS® VP of Marketing. "The combination of these two iconic and colorful brands – HIPPEAS®, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun! We can't wait to share these snacks with our consumers and their families this summer."
HIPPEAS® Vegan White Cheddar Organic Chickpea Puffs have 4 grams of plant-protein, 3 grams of fiber and only 130 calories per 1 oz. serving. They are USDA Certified Organic, certified gluten-free, vegan and totally delicious.
HIPPEAS® limited-edition Minions-themed snacks will be available nationwide at HIPPEAS.com, Walmart.com and in-store at Whole Foods Market, Kroger, Sprouts, Stop & Shop, Shoprite, Price Chopper, Fresh Thyme, Giant Eagle, Big Y, Roche Brothers, Shaw's, Harris Teeter, Giant Martins, Giant Food, and more from June 1st through July 31st. The SRP for the six-pack of 1oz bags and 10oz family size is $5.99. For more information, please visit HIPPEAS.com.