Elizabeth Arden announced today that it has named top supermodel and actress Sui He as the brand's Global Brand Ambassador for its Skincare category.
Sui is a modern-day pioneer recognized as one of the top Asian models to gain global recognition on and off the runways. After working locally in China, she broke onto the international scene as the first Asian model ever to open an American designer's show, for Ralph Lauren's Fall/Winter 2011 collection, and the second model of Chinese descent to appear in a Victoria's Secret Fashion Show. Recently, Sui has also made appearances in many top films and TV shows, including Legend Of The Naga Pearls, Pegasus, Silent Separation and more. In her role with Elizabeth Arden, Sui will have a strong global presence while bringing awareness and relevancy to the brand's skincare franchises through several brand campaigns with a strong focus on Elizabeth Arden's strategy within the Asia market.
Like Elizabeth Arden, Sui embodies classic beauty and elegance while maintaining a strong passion towards her endeavors. Her determination and natural alignment with the brand make her the perfect partner to push the brand to new heights and continue Ms. Arden's legacy of empowering women everywhere.
"I am a beauty lover at heart and have always been a fan of the Elizabeth Arden brand," said Sui He. "The brand resembles a grace and timeless style that I have always admired along with high-quality and beautiful products that make women feel empowered. I am proud to partner with such a heritage brand and am excited to share their innovations and rich history with women everywhere."
"Sui's effortless sophistication and natural beauty leaves the world enamored," said Ava Huang, Global General Manager, Elizabeth Arden. "Her confidence and drive coupled with her warmth and intelligence align seamlessly with Elizabeth Arden's brand values, making her the perfect woman to represent the brand, continuing to uphold our founder's legacy of empowering women and providing them with luxurious, high-performing innovation."
As Global Brand Ambassador, Sui He will act as the face of Elizabeth Arden in a series of upcoming campaigns as she connects with women across the world, encouraging them to discover the brand and its timeless values.