Jack Daniel's Hosts Tree Lighting Ceremony at Forum

jack daniels, forum, tree lighting

Los Angeles will get a taste of a special Jack Daniel Distillery holiday tradition when the Tennessee whiskey maker debuts a five-tier barrel tree on Tuesday, November 30, 2021 at the Forum as part of its “Operation Ride Home” program, which has helped junior-enlisted service members and their families travel home for the holidays since 2011. Representatives from the Forum and Jack Daniel’s will be on hand to help illuminate the tree during a special lighting ceremony that is open to the community.

The Lynchburg, Tenn. distillery built its first 26-foot tall tree from 140 American white oak whiskey barrels in 2011 to bring holiday cheer to local residents. This year, 11 replicas will be constructed nationwide and the top barrel of each will be auctioned to help junior-enlisted service members and families travel home from their place of military service, often for the first time since the beginning of the COVID-19 pandemic. Through Operation Ride Home, Jack Daniel’s and the Armed Services YMCA (ASYMCA) have helped send over 10,000 individual service members and their families home – including this year’s travelers – while raising more than $2 million in donations. Men and women from the Army, Marine Corps, Navy, Air Force, and Coast Guard have been assisted with travel to all 50 states.

The charred oak barrels used to build each tree were earlier entrusted to mature Jack Daniel’s Tennessee Whiskey only once. In addition to Los Angeles, barrel trees will be built this holiday season in Nashville, Tenn.; Lynchburg, Tenn., Tampa, Fla.; Miami, Fla.; Las Vegas, Nev.; Anaheim, Calif.; Detroit, Mich.; Washington D.C.; Cleveland, Ohio; and Milwaukee, Wis.

 

The Operation Ride Home barrel tree auction begins December 1. To bid on a barrel and support military families, please visit www.jackdaniels.com.

WHEN:

Tuesday, November 30, 2021 at 4:30PM

WHERE:

The Forum

3900 W Manchester Blvd.

Inglewood, CA 90305

*Tree lighting will take place at the Southwest Triangle in the Forum's parking lot, which faces the corner of Prairie Ave. and Pincay Dr. 

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