Joico introduces Defy Damage, a homecare system that protects color and hair health.
A must-have to combat the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.
I chose 2 products from the line:
- Defy Damage Sleepover: An over night nourishing treatment that instantly softens & smooths hair and works while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier looking hair by morning. It works on damp or dry strands.
- Defy Damage Invincible: Defy Damage Invincible Frizz-Fighting Bond Protector is a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution.
From Heat Hero series: Heat Hero Glossing Thermal Protector
This brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools.
From their Hair Shake series: Liquid-to-Powder Texturizing Finisher
This radically different liquid-to-powder texturizer is getting ready to deliver satiny, drama-filled, voluminous hair. Spray it, layer it, play with it for buildable texture in seconds.
