GET THE LOOK by Doja Cat by Jared Henderson (@jstayready_) for Joico
Jared Henderson used Joico color, care and styling products on Doja Cat at last night's 63rd Grammy's.
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: LumiShine Demi-Permanent Liquid 1BS with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Color Technical:
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Step 1: Prep the wig with Joico's Defy Damage ProSeries 1. Spraying short bursts, holding can 6-inches away from the head, onto 2-inch partings. Comb through for even distribution
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Step 2: Apply Formula 1 from scalp to ends and process for 35 minutes.
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Step 3: Rinse and shampoo the hair with Joico's Defy Damage Protective Shampoo. Apply Defy Damage ProSeries 2 and process for 5 minutes. Rinse and towel dry the hair.
STYLING PRODUCTS
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Power Whip Whipped Foam (re-launching at Ulta April 17th)
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Beach Shake Texturizing Finisher (re-launching at Ulta April 17th)
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Humidity Blocker+ Protective Finishing Spray (launching at Ulta April 17th)
Step 1: After the hair was cut into the desired shape, set the hair with a generous amount of Joico Power Whip Whipped Foam and blowdry on medium heat.
Step 2: After the hair was completely dried, spray Joico Beach Shake Texturizing Finisher to add texture and waves.
Step 3: Finish off the look with Joico Blonde Life Brilliant Glow Brightening Oil in the palms of hands and run through the hair to add a little shine and moisture. Spray the entire shape with Humidity Blocker+ Protective Finishing Spray to seal and protect the style.
GET THE LOOK by Tokyo Stylez (@tokostylez) for Cardi B, with Joico
Tokyo Stylez used Joico color, care and styling products on Cardi B for her performance at last night's Grammy's
HOW TO: COLOR
Prep Treatment: Joico Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: (Wig Prelighten) Joico Blonde Life Powder Lightener with 20 Volume LumiShine Developer
Formula 2: Joico Color Intensity Rose Gold
Post Treatment: Joico Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Step 1: Prelighten the pre-cut wig with Formula 1 to a bright level 9 blonde. Rinse and shampoo the hair under cool water with Joico Defy Damage Protective Shampoo and towel dried the hair.
Step 2: Next, in a filled sink with hot water, mix Formula 2 into the water and stir until the water is pink.
Step 3: Dip the wig in the water color and let it sit for 10 minutes.
Step 4: Treat the wig with Joico Defy Damage ProSeries 2 and process for 5 minutes. Rinse and towel dry.
STYLING PRODUCTS:
Step 1: Once wig is applied, use a dime size amount of the Joico Blonde Life Brilliant Glow Brightening Oil in the palms of your hands and run through the hair to add a little shine and moisture.
Step 2: Spray the hair with Joico Joico JoiMist Firm Finishing Spray and comb the wig into style.
Step 3: Finish the look with Joico Humidity Blocker Plus Protective Finishing Spray to seal the look
