Kiehl’s Since 1851, the 166-year-old skincare company, has announced that it will partner with Academy Award-winning actor Matthew McConaughey for its 2017 Global Philanthropic Program to benefit Autism Speaks.
The partnership will include a social awareness initiative and the release of the Kiehl’s x Matthew McConaughey Limited Edition Ultra Facial Cream, a limited-edition version of one of the company’s bestsellers.
Autism Spectrum Disorder (ASD), a developmental condition, is a global issue that affects over 1% of the world’s population. It is estimated that 1 in every 68 children is diagnosed with autism in the United States (and 1 in every 42 boys). In uniting these three forces – Kiehl’s, Autism Speaks and Matthew McConaughey – the campaign will raise awareness for autism, and work to change the future for children who struggle with the condition.
“Autism affects an estimated 70 million people worldwide, and many of the students enrolled in myjust keep livin after school programs are on the autism spectrum. I’ve witnessed firsthand the effects of autism, not only on the child, but on their families as well,” said McConaughey. “I’m humbled to collaborate with Kiehl’s and Autism Speaks to help provide early diagnosis and services for these incredible children and families, making a lifetime of difference.”
The Kiehl’s x Matthew McConaughey Limited Edition Ultra Facial Cream will be decorated with one-of-a-kind packaging created by the actor. McConaughey’s vibrant design features uplifting colors and geometric shapes, including interlocking puzzle pieces – a nod to the iconic Autism Speaks blue puzzle piece.
The awareness campaign launching in tandem with the moisturizer will feature a short video of McConaughey as a call to get people talking about autism. For every video share Kiehl’s will donate $1 to its Autism Speaks Campaign.
Price: 4.2 fl. oz for $47.50
