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Troian Bellisario & Rituals Celebrate 11th Store in NYC

On Thursday, May 4th, Rituals teamed up with 31-year-old Pretty Little Liars star Troian Bellisario to kick off a campaign to encourage busy New Yorkers to live more soulfully and turn everyday routines into more meaningful rituals.

Troiano Bellisario Rituals

To coincide with the opening of their store in Grand Central Terminal, busy New Yorkers were invited to take part in free yoga classes in Vanderbilt Hall, as well as meet Troian at the brand’s U.S. flagship location in the Flatiron district of NYC. The global home and body cosmetics brand is on a mission to help people pay a little more attention to everything they do, and slow down, especially in New York City.

troian Bellisario Rituals

“I love Rituals not just because of their products but also because of the philosophy behind them. They hope to inspire people to slow down and to live life more mindfully,” said Troian. “It’s something I try to do in my own life, particularly when my schedule is feeling overwhelming or hectic.”

Troian Bellisario Rituals

This event is just the beginning of Rituals’ U.S. campaign to encourage everyone to slow down and be more mindful. The brand will continue to provide New Yorkers with creative respites from their hectic days, encouraging them to slow down, live soulfully, breathe easy, and take a break.

Troian Bellisario Rituals

Our mission is to help people to slow down and find happiness in the smallest of things. Our lives are so hectic these days and it’s too often that we don’t stop and enjoy the moment,” said Raymond Cloosterman, CEO of Rituals Cosmetics. “Our luxury products, which are inspired by ancient Eastern traditions and with fragrances created by the world’s finest perfumers, will help New Yorkers to achieve that and turn everyday routines into more meaningful rituals.”

www.rituals.com

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