Balenciaga and Sam Smith are pleased to announce a creative collaboration for the Balenciaga Men’s Fall-Winter 2015 Campaign.The star of an evocative series of black-and-white photographs and a full length video both shot by Josh Olins, Sam Smith is presented in a mysterious light, relying on movement and mood to convey emotion.
“I am absolutely honoured to have been chosen to be the face of Balenciaga. I have been a devoted fan of the brand for a while now. I love how intimate it feels, and how involved Alexander has been and is with the brand,” says Smith. “I never in my wildest dreams thought I’d be wearing these clothes let alone modelling them. So this is a dream come true, and I hope the beginning of a lovely long relationship with Alexander and the House.”
“Beyond his tremendous talent, Sam Smith conveys a quiet elegance and a subtle sensuality that are perfect for BALENCIAGA,” says Creative Director Alexander Wang. “He represents both sensitivity and power – the dualities of the Balenciaga man.”
This is the first time the renowned singer and songwriter Sam Smith has been featured in a major men’s campaign. For the series, he wears iconic looks from the Fall-Winter 2015 collection, which takes inspiration from forms found in Nature to create an austere and timeless aesthetic.
