Trey Songz has partnered with founder and CEO of SX Liquors David Knight to launch the brand nationwide.
Trey is excited about partnering with SX and will bringing the company’s wide range of liquor products to the media and consumers during his 2015 plans with a co-headlining 25 city US concert tour alongside Chris Brown, the “Between the Sheets Tour” and his European tour with Nicki Minaj which hit the O2 Arena in London and the Zenith in Paris. On top of these two major tours, Trey plans to hit the road as a headliner late summer to promote the coming of his new album Tremaine at the end of the year.
Songz characterized this initiative as follows, “This is a seamless partnership focused on three key things; organic brand partnerships with overlapping demographic targets, strong and proven executive leadership and a product that tastes and looks amazing.”
Knight is similarly excited, “The combination of a great product and the right celebrity is a proven winner in the spirits category. The powerful duo of SX Liquors and Trey Songz with our unique focus on the sophisticated female consumer will be a big hit in 2015 and beyond.”
SX Liquors offers a unique range of hand crafted small batch Tequilas, Rums and Vodkas. Gluten free, barrel aged and hand filled in hand blown and painted bottles, the SX line of products captures the essence of Jalisco, Mexico where it is produced. One of its 6 flavors called Cha Cha Cha is a honey tequila that is featured in the Trey “Slow Motion” video.