TBS and Conan O’Brien are continuing their partnership as the network has renewed the late-night series CONAN through 2018. Since it premiered in November 2010, CONAN has been a hit with TBS’s core audience of young adults, scoring a younger median age than any other hour-long talk show in late night.
For the year-to-date, CONAN is averaging 862,000 viewers in Live + 7 delivery, with more adults 18-34 than such competitors as The Late Show with David Letterman, The Late Late Show with Craig Ferguson, Jimmy Kimmel Live!, The Arsenio Hall Show, Chelsea Lately and Watch What Happens: Live. The show garnered growth in Q1 2014, with adults 18-34 up by +12% and adults 18-49 increasing by +5% compared to Q4.
CONAN is a powerhouse when it comes to the digital realm, with a social media following of more than 18 million fans across 12 different platforms, including 10.6 million Twitter followers (more than any other late-night star on cable), 2.5 million Facebook fans, 4.6 million Google Plus followers and 1.6 million YouTube subscribers. In addition, last year’s “Occupy Conan” initiative, which invited fans to create an entire episode through crowd-sourcing, recently earned a People’s Voice Webby Award. And the Team Coco mobile app won the 2012 Emmy for Outstanding Creative Achievement in Interactive Media Enhancement.
Photo: TBS
