Last week, early childhood nutrition leader Gerber® announced the launch of its fifth annual 2014 “Be Our Baby” Photo Search, providing parents of little ones a chance to win big! Between now and Nov. 12, parents or legal guardians of children up to 48 months of age are encouraged to submit a favorite, recent photo of their baby on Gerber.com/photosearch for a chance to win the Grand Prize: $50,000, one year of Gerber® food and the opportunity for their child to star in a future advertisement for Gerber® as the 2014 spokesbaby. The Grand Prize winner will be selected by a panel of judges.
Additionally, Gerber® is awarding $5,000 each to six winners in Gerber’s Milestone categories – Birth+, Supported Sitter, Sitter, Crawler, Toddler and Toddler 2+. The entry with the highest number of votes in each milestone category will win.
“The Gerber® Photo Search has always been about celebrating our mission, to nourish happy and healthy babies, and recognize that every baby is a Gerber® baby,” said Cassie Savage, Marketing Specialist at Gerber®. “We are thrilled to once again give parents the chance to show off their little ones and can’t wait to see all of the submissions.”
The program comes on the heels of a recent Gerber Nationwide Millennial Mom Survey which found that moms today are especially passionate about taking their kid’s photos. Key findings include:
- The primary reason most moms share photos of their baby is so that friends, family and other people can see them.
- The love affair is instantaneous – most moms take and share photos of their baby from the day they are born.
To enter the photo search or for additional information on the entry process and official rules, visit Gerber.com/photosearch.
