With National Ice Cream Month in full swing, Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is revealing which ice cream flavors make people the happiest. Baskin-Robbins recently partnered with Juliet A. Boghossian, a behavioral food expert and founder of Food-ology, an original methodology that links food-related habits to personality traits and behavioral tendencies, on a survey to uncover some interesting insights into how ice cream flavors can enhance or initiate positive outlooks for ice cream fans.
“It’s surprising to most people when they learn that specific ice cream flavors can increase one’s happiness more than others,” said Boghossian, Founder of Food-ology. “For example, the ice cream flavors enjoyed as a child can actually trigger happy memories, release tension and remove distractions in the moment. Ice cream lovers can also consume a dose of happy by choosing a flavor with mood enhancing ingredients like chocolate, coffee, almonds or mint.”
According to the survey, the thought of ice cream puts 72% of people in a happy mood even if they are preoccupied, stressed or in a serious mood, while more than 60% of people are happiest, motivated and inspired when enjoying ice cream with family and friends. In addition, 63% of people believe an ice cream break is downtime to be silly, talk and enjoy each other’s company, free of distractions.
“At Baskin-Robbins, we know that National Ice Cream Month is all about enjoying ice cream and special moments with family and friends, which is why this year, we wanted to share with our guests the ice cream flavors that make people the happiest,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “No matter which ice cream flavor you enjoy most, we look forward to sharing Baskin-Robbins’ ‘more flavors and more fun’ with our guests during this fun and special time of the year.”
As part of its celebration of National Ice Cream Month, Baskin-Robbins is also offering guests a free freshly-baked waffle cone upgrade with the purchase of a double scoop of Baskin-Robbins ice cream. The offer is available at participating Baskin-Robbins shops nationwide throughout the summer months.
For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).
