PepsiCo’s Doritos brand today announced a last call for entries in this year’s “Crash the Super Bowl” contest. Adults from around the world where Doritos tortilla chips are sold have until November 24 to turn their boldest Doritos commercial ideas into homemade advertisements for the chance to win a $1 million (U.S.) grand prize. Ultimately, two lucky winners will see their ads air in front of a global television audience during Super Bowl XLVIII and win the opportunity to work with Marvel Studios on the set of “Marvel’s The Avengers: Age of Ultron,” the highly anticipated sequel to the 2012 blockbuster “Marvel’s The Avengers,” which became the third-highest-grossing movie of all time worldwide.
For the first time in the contest’s history, the creator of the ad that receives the most fan votes will also win a guaranteed $1 million in prize money. Fans must submit their advertisements to www.doritos.com before contest submissions officially close on November 24 at 11:59:59 PM CT.
The contest website — www.doritos.com — features a “Creator’s Tool Kit” that includes Doritos logos, product shots, music and animations for download and use. For the first time, the Doritos brand will also give fans access to never-before-heard music from up-and-coming artists to feature in their commercials.
