GUESS will expand their collaboration with legendary DJ and producer Tiesto to include a new range of apparel for men and women as well as accessories. GUESS branded performances around the world will also continue.
“Tiesto understands the GUESS lifestyle so well,” said Paul Marciano, CEO and Creative Director for GUESS?, Inc. “To extend this collaboration to more categories was an easy – and a fun – choice.”
“I’m excited because I learned so much from the first collection and put all that experience into the second collection to create amazing new pieces,” said Tiesto. “It’s especially exciting to grow the second collection by adding more pieces and accessories.”
Beginning in May, the new GUESS / Tiesto collection will be available in GUESS stores. The inspiration for the 35 piece line for women and men continues to come from the energy and excitement of electronic music performed live. Included in the offering are skinny-fit jeans for men and women in shimmering neutral colors and spring-weight coated fabrics for tops, which give a modern edge to this summer club capsule. Design details such as studding, stitching and zippers feature prominently. The graphics on tees and tanks come from digital and geometric contemporary art and are album cover-worthy. Sunglasses are perfect for outdoor gigs, available in an oversized aviator style for women with metal and jeweled embellishments, and in a squared aviator for men with metallic accent on top bar and temples. A super-sexy heel and a wedge sneaker are offered for women and leather high-tops for men. The men’s watch in stainless steel combines sporty features in the collection’s signature electric blue. Everything is detailed and trimmed with the custom GUESS / Tiesto logo.
Also continuing in 2013 are GUESS branded performances by Tiesto around the world. The next is in Dubai on March 28 th. www.guess.com
