First Pepsi, now furniture. Rooms To Go announced that it has entered into a multi-year licensing agreement with Sofia Vergara.The Sofia Vergara Collection will launch in Rooms To Go showrooms during Fall 2013. It will initially be comprised of living rooms, bedrooms, dining rooms and accessories. True to the retailer’s strategy, the Sofia Vergara Collection will be merchandised and displayed in complete room groupings designed to provide customers with inspiration, affordability and ease of shopping.
“I love beautiful furniture and am so excited to be working with Rooms To Go to create my own furniture collection!” said Sofia Vergara. “My relationship with Rooms To Go began over 15 years ago when I moved to the United States as a single mother, and furnished my first apartment entirely from their store. I knew I could get high quality furniture that was both fashionable and affordable. I’ve purchased new room settings from Rooms To Go since then; however, some of the original pieces are still in my family! My collection will offer gorgeous contemporary designs with the same amazing quality and affordability I’ve always known from Rooms To Go.”
