ABC, CBS, FOX and NBC are donating one hour of simultaneous commercial-free primetime for the nationally televised fundraising special on September 7 (8:00-9:00 PM ET & PT), to be broadcast live from the Shrine Auditorium in Los Angeles. HBO, HBO Latino, Bio, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia and VH1 have also committed to carry the Stand Up To Cancer telecast, with other cablers expected to, as well. The program will include a celebrity phone/multi-media bank that will allow viewers to interact with participating talent. Viewers will also be able to donate via text-to-give and at standup2cancer.org. One hundred percent of all public donations will go directly to cancer research. To date, more than $180 million has been pledged.
Executive producers Gwyneth Paltrow and Joel Gallen of Tenth Planet Productions will join Stand Up To Cancer’s production team to deliver a one-of-a-kind show featuring performances from top recording artists, and celebrities from film, television and sports engaging viewers with powerful stories and a moving call-to-action. Talent participation in the 2012 SU2C broadcast will be announced throughout the summer.
Website: http://www.standup2cancer.org
