Stockholm-Based Fashion Sock Brand “Happy Socks” will open the doors to its first U.S. concept store. Launched in 2008, Happy Socks has grown into a global brand that is synonymous with style, joy, fun, and happiness.
New York City was a natural location for the first U.S. Happy Socks store, according to co-founder and creative director Viktor Tell. “What better place than in the heart of SoHo’s shopping district?”
“To open a store in New York — one of the greatest cities in the world — has been a long-time dream for us, and United Legwear Co. has helped make that dream reality. It feels AWESOME!” said Tell.
Happy Socks is currently available at retailers such as Bloomingdale’s, Nordstrom, Opening Ceremony, Madewell and many specialty and online shops.
Today NYC, tomorrow perhaps LA?
