Today only, Milk Makeup—in collaboration with the Wu-Tang Clan—will donate 100% of proceeds for 24 hours on milkmakeup.com to the NYC COVID-19 Emergency Relief Fund. The brand has also donated $250k (retail value) of product to frontline responders in NYC.
"At Milk Makeup, our community has always been our inspiration. At this unprecedented time, we are grateful to be able to give back to our community and support our brave first responders." – Tim Coolican, Milk Makeup CEO.
As thanks, anyone who purchases $55 worth of product on 4/10 will receive a special Milk Makeup collector's item and integral part of the brand's NYC history: Wu-Tang x Milk Makeup Lip Color in Flow ($55 value) from the brand's ultimate collab inspired by their underground NYC roots.
"New York City has been Milk's home for 23 years. This city has given us everything, it's our time to give back." – Mazdack Rassi, Co-Founder of Milk Makeup and Milk Studios.
