The crisp feel of Fall weather is right around the corner for most of the U.S. To keep warm, Lands’ End has announced a new fall catalog strategy, complementary digital initiatives and an overall brand advertising campaign.
Lands’ End is undertaking an exciting elevation of its brand positioning to move forward and continue being a best-in-class retailer. For more than 50 years, Lands’ End has been dedicated to providing customers legendary quality, value and customer service.
Lands’ End will kick off the new strategy with the introduction of different initiatives including new lifestyle campaigns — Quality.Time and A Closer Look at the Land. Both are visually impactful and feature a strong sense of Lands’ End’s heritage and DNA. Each will be featured online and in catalog format. Overall, the new creative direction presents a stronger point of view that reflects the company’s values with a proud nod to a deep-rooted American heritage.
