When you cross the finish line at your next Spartan Race... it's possible you'll be grabbing a bottle of A-SHOC with your free banana.
Spartan just named Adrenaline Shoc (A-SHOC) an "Official Spartan Pro Team Sponsor" and the "Official Performance Energy Drink" of Spartan US for its 2020 and 2021 Seasons. This partnership, which includes brand representation tied to Spartan's elite athletes and sampling activations for all participants, captures the collaboration of two fitness brands dedicated to encouraging athletes, no matter their experience level, to reach personal peak performance.
"We're very excited about our multi-year partnership with A-SHOC, an innovative energy beverage that shares our values for healthy, active and optimized Spartan living," said Ian Lawson, Vice President of Global Partnerships at Spartan. "Our athletes demand clean, natural products to fuel their training and racing routines, and ASHOC delivers a performance energy drink that directly supports the endurance community's needs with benefits including zero sugar and naturally-derived caffeine."
Aligned with A-SHOC's performance energy attributes, Spartan's Pro Team, including the likes of past champion athletes such as the 2016 1st place global champion Faye Stenning, will utilize the beverage during training regimens and provide personal testimonials on the beverages impactful results throughout a social media-driven partnership. Additionally, the top ten Spartan athletes at each race will done the A-SHOC logo on their podium jerseys throughout the 2020 season.
Racers will be invited to enjoy A-SHOC's performance-boosting energy beverages at dedicated sampling booths at race events in the United States. Through tasting opportunities of the brand's eight delicious performance-boosting flavors, including Shoc Wave, Frozen Ice, Sour Candy, Fruit Punch, Watermelon, Cotton Candy, Acai Berry, and Peach Mango, A-SHOC will provide participants with a better-for-you way to energize with caffeine produced by green coffee beans, coffee fruit extract, guarana, and yerba mate. Adjacent to the cup sampling, a branded A-SHOC stretching area will also be made available for athletes to focus and prepare. Rounding out the onsite activations, retail vouchers will be made available to all in attendance as an encouragement to continue to reach for their peak performance.
"A-SHOC understands that whether you're a weekend warrior or a Spartan Pro Team athlete, performance support is vital," said Robb Hewett, Head of Marketing at A-SHOC.