The trendy thing to do these days is get a DNA test for our dogs. Especially for those curious about the background of their rescue pops. But what about the cats?!
Basepaws wants to make sure our furry friends are getting the best healthcare we can give them with breakthroughs in genomic testing. The first company of its kind, Basepaws offers direct-to-consumer DNA testing for cats, focusing on delivering breed information and actionable health insights. The startup will be showing off their innovative genetics testing platform at CES in Eureka Park, booth #51534.
"DNA research has revealed a vast amount of useful, often life-saving information for humans. We want to facilitate those same kind of breakthroughs for cats," said Anna Skaya, Founder and CEO of Basepaws. "Our reports connect owners with insights about their cat's breed. The technology is there to change how we approach our beloved pets' well-being."
Pet owners spend more than $40 billion a year on food and vet services. And while there are hundreds of pet food options to choose from, each cat has different nutritional needs. A simple DNA test can make it easier to identify which traits are linked to health conditions like heart disease and obesity. As this information becomes available, Basepaws' updated reports can save pet owners the time and cost of trial and error, using veterinary research to shed light on the best foods for certain breeds.
Basepaws is poised to become a community where cat owners, veterinarians and breeders can help one another in caring for their feline friends. With a growing database of brand-new information, genetic testing is a game-changer in the pet industry, and will aid the eradication of preventable, fatal diseases for our furry companions everywhere.
To learn more, visit basepaws.com.