Luc Belaire partnered with Gumball 3000, the annual 3000-mile international motor rally.
The partnership kicked off with an unveiling of specially designed Ferrari-shaped bottle carriers at the London launch party this weekend.
The unique Belaire car design is a nod to Gumball's incredible line-up of supercars, which this year will drive from London to Tokyo.
The London launch saw a variety of guests in attendance from UK Grime artists Giggs and Wretch 32, American rapper Bun B, ITV's Love Island stars Josh Denzeland Kaz Crossley, "The Hoff" David Hasslehoff and wife Hayley, actor Adrian Brody, British racing driver Oliver Webb, Ferrari race driver Josh Cartu, DJs Jillionaire and DJ Ruckas and record producer Dallas Austin, who mingled with Gumball Rally founder Maximillion Cooper and his wife, the Grammy winning rapper Eve.
The star-studded road trip raises money for a host of charities, and Belaire will be supporting each event in London, Chantilly, Milan and Tokyo.
Luc Belaire is a premium brand produced in France - the hallmark of quality in the world of fine wines.