Just in time for the long Labor Day weekend when many are heading to their local car dealerships for special sales and leasing deals… Toyota unveiled the campaign for their all-new Camry.
Did you know that the Toyota Camry has been the best-selling car in America for the past 15 years? So, what's new this time around?
The eighth-generation sedan utilizes TNGA (Toyota New Global Architecture), which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.
“With an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency, the all-new Camry retains its excellent value while raising its level of fun and excitement to new heights,” said Bill Fay, Toyota senior vice president of automotive operations. “It is, quite simply, the best Camry ever and the benchmark in the mid-size sedan segment.”
Camry XSE 30
There were three primary design goals when penning the all-new Camry: a distinctive, low center of gravity that results in a firm wide stance; a practical-yet-emotionally styled cabin profile, and a sporty and upscale image both inside and out. These design goals have resulted in a new type of sedan that reestablishes itself as the new standard in the mid-size sedan category.
The new Camry’s face is accentuated by a two-piece grille comprised of flowing thin and thick treatments – key elements of the Camry’s “Keen Look” design philosophy. The curvaceous 1.6-inch-lower aluminum hood sits neatly above the grille’s uppermost section which accommodates a commanding Toyota emblem. For the hybrid model, the emblem is tinged a distinct blue hue. This fashionable trifecta of grille, hood, and emblem blends flawlessly into the A-pillar, and produces a stance that is undoubtedly more aggressive than that of any predecessor.
Camry will be available in five grades: L, LE, XLE, SE and XSE. The sportier SE and XSE grades wear a noticeably different body style than the entry level L and LE, and premium XLE grades, highlighted by a sculpted rocker panel, new 19-inch black machined-finish alloy wheels (standard on XSE and optional on SE) a subtle rear spoiler lip, aggressive front bumper, and rear bumper with a lower diffuser. The face is much more distinctive with large side intakes flanking the lower bumper’s unique “Catamaran-inspired” accents, a high and slim upper intake encompassing the central Toyota badge, and a powerfully expressive gloss black mesh grille. A unique rear bumper with distinctive corner lines and smoke-tinted rear combination lamps highlight the changes at the rear.
Like the 2.5-liter inline 4-cylinder Dynamic Force Engine, the Camry’s newly-developed 3.5-liter V-6 is equipped with the highly-advanced D-4S direct injection system, along with a specially-developed new VVT-iW (Variable Valve Timing-intelligent Wide) variable valve timing system. Thanks to the addition of these highly efficient engine technologies, it delivers higher power output, and class-leading fuel efficiency.
2018 Toyota Camry gas models will range from $23,495 for the value-driven L grade 4-cylinder to $34,950 for the Premium XSE V6. The MSRP for the Camry hybrid will range from $27,800 for the LE to $32,250 for the XLE.
Find your local Toyota dealer here: https://www.toyota.com/dealers/
