Ordering a pizza has never been easier than today. With endless options via social platforms like Facebook messenger, personal assiting devices like Amazon's echo or an old-fashioned phone call, all that's missing is one button to do the trick.
So, with the NCAA Men's Basketball tournament coming up, Pizza Hut has changed the digital ordering experience once again, allowing customers to request delivery at the press of a button on their shoe.
Huh? For real. Why waste a second?
"It's always important that we make it easy for fans to order the Pizza Hut pizza they love without missing a moment of the March Madness action," said David Daniels, Pizza Hut Vice President of Media and Advertising. "We know pizza is a fan favorite during the NCAA College Basketball Tournament, and our special-edition Pie Tops are a culturally-timed creative expression of our commitment to providing the easiest pizza ordering and delivery experience possible."
The Pizza Hut Pie Tops are equipped with Bluetooth communication via a smart button inside the shoe tongue. The button connects the actual Pie Tops shoes to the user's phone and the Pie Tops app, allowing the user to press the button and instantly submit a pizza order.
Pizza Hut recently enlisted college basketball legend Grant Hill to showcase their new technology and a March Madness deal.