TRESemme & Charles Youssef Go Virtual For New York Fashion Week

New York Fashion Week is transforming from an exclusive, V.I.P. only event to one that every woman can take part in no matter where they are in the world. TRESemme has continually been at the forefront of this evolution, by being early adopters of social media trends and by partnering with top fashion designers and leading hair stylists to bring their newest looks to scale in innovative ways. This year, TRESemme joins forces with Charles Youssef to immerse every day women in a first-of-its-kind virtual reality runway experience.

In a first of its kind, the Spring/Summer 2017 runway presentation of Charles Youssef utilizes virtual reality to invite women into an alternative New York City experience where they will see first-hand how the beautiful hair styled with TRESemme by legendary artist Orlando Pita works with Charles' innovative collection. This virtual reality experience allows the consumer to be immersed in a whole new side to fashion week, giving them visibility to both the new collection and the iconic sights and sounds of every day New York City life. Click here to experience the virtual catwalk

Backstage at New York Fashion Week, TRESemme will again partner with industry legend Orlando Pita and TRESemme veteran stylists, Chris Naselli, Jeanie Syfu, Tyler Laswell and their team of talented hair pros as they create the hair looks that women will be wearing tomorrow. In addition to current CFDA Incubator participant Charles Youssef, TRESemme will join together with world-renowned designers: Oscar de la Renta, Carolina Herrera, Rebecca Minkoff, MONSE, Misha Nonoo, Rag & Bone, Kate Spade and Jason Wu, as they share their newest collections in both unexpected and traditional ways.

In addition to virtual reality and innovative showcases such as Misha Nonoo's first-ever Snapchat runway presentation, TRESemmé will also once again host the Runway Studio. This haven has become a NYFW destination where anyone can sample the latest runway trends with complimentary hair styling by a team of TRESemme professional stylists. Located in the heart of New York's Soho neighborhood (Spring Studios, 6 St Johns Lane) the Studio will be open from 8am EST until 8pm EST. Fashionistas can also recharge their mobile devices and take a coffee break in-between shows, all while watching exclusive behind the scenes footage direct from NYFW. Book an appointment via [email protected] and join the conversation with #TRESNYFW and at Facebook, Twitter and Instagram for live updates throughout the season.

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