MAKE UP FOR EVER has announced a worldwide artistic collaboration with global pop sensation CHARLI XCX, revealing its new "AQUA XL EYE PENCIL" campaign.
CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling“I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).
The AQUA line, which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.
Charli XCX said, “I love the creative energy of MAKE UP FOR EVER. They create products that allow me to experiment and be free. When I wear makeup I can feel sexy, demure, classic, futuristic… so many different things. MAKE UP FOR EVER is vibrant, energetic and diverse. I can play with the products to suit my mood. That’s what I love the most.”
For more information, visit: www.makeupforever.com