Star Wars Fans take over today! Merchandise inspired by the highly anticipated new movie Star Wars: The Force Awakens launched at retailers around the globe as 'Force Friday' officially got underway. Hot off the heels of the 18+ hour global live unboxing event on YouTube where highlights of the new product range were officially unveiled, the celebration continued as more than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.
Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to the Star Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network:
Sydney: Star Wars BladeBuilders Jedi Master Lightsaber toy from Hasbro
Hong Kong: Hot Wheels® car assortment featuring Star Wars characters and Escape from Jakku™ Starship playset from Mattel
Seoul: LEGO Star Wars Poe's X-Wing Fighter™
Paris: Star Wars: The Force Awakens Kylo Ren Lightsaber, a Disney Store exclusive
Madrid: Star Wars Micro Machines First Order Star Destroyer from Hasbro
Berlin: LEGO Star WarsKylo Ren's Command Shuttle™
London: Star Wars: The Force Awakens Elite Series die-cast figure assortment, a Disney Store exclusive
Rio de Janeiro: Star Wars Black Series 6" figure assortment from Hasbro
New York: LEGO Star Wars Millennium Falcon™ and Star Wars BB-8 from Sphero
Toronto: Star Wars Remote Controlled Millennium Falcon Quad and X-Wing Starfighter from Air Hogs, Spinmaster
Chicago: Star Wars: The Force Awakens Role Play designs exclusive to Disney Store
Mexico City: Star Wars First Order Stormtrooper Deluxe NERF Blaster from Hasbro
San Francisco: Star Wars Battle Action Millennium Falcon from Hasbro
Los Angeles: Star Wars: The Force Awakens Poe Dameron's X-Wing Vehicle from Hasbro
Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers, such as Amazon.com, Toys "R" Us and Walmart, as well as Disney Store and disneystore.com.
To preserve the integrity of key movie moments, an additional wave of products will be released closer to the film's debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more.