If you are interested in plastic surgery as I am, and if you live in Hollywood or closely follow beauty related stories, chances are you have heard of or read the name: Dr. Paul Nassif. The world-renowned plastic and reconstructive facial surgeon has been praised by his patients for providing the “most natural looking rhinoplasty surgeries”. He is also recognized as a revision rhinoplasty specialist whose work has been featured on Botched!, the reality show on E! that follows Dr. Nassif and Dr. Terry Dubrow while they are repairing the most poorly done plastic surgeries.
Adding to his first specialty, he has had great success with his “aging face Endoscopic Surgery.”
Dr. Nassif developed “The Anti-Gravity Facelift,” which leaves no visible scars. To accelerate the healing process, he uses platelet gel derived from a patient’s own blood cells achieving natural-looking results in the shortest recovery time. And as if juggling his patient’s surgeries and appearing on a weekly show was not enough, Dr. Nassif just launched his own skincare line: NASSIF MD ™ Bio-Rhythmic Skincare ™.
Fascinated by people who dedicate their lives to make others beautiful, I seized the opportunity to speak to Dr. Nassif about his new venture. We sat down in his Beverly Hills office to chat about the products and how it all came about.
Already with a lot on your plate, why did you decide to launch a skincare line?
It’s interesting. When I was married to Adrienne (Maloof), we were working on a skincare line. Adrienne and I used to always test new skincare products. And this was something that I wanted to do, probably, for the last decade. Then, about three years ago — as I was operating on the deeper tissue; lifting up and tightening skin — doing facelifts, I realized that I didn’t work on wrinkles. At that point, I decided it was time for me to start focusing on my skincare line. Because I worked on the inside, I need to work on the outside, as well. So I went to a lab, sat down with my chemist and we went through a variety of different types of enzymes, proteins, peptides, chemical products and antioxidants that do different things. We slowly put things together that worked in synergy and came up with a bio-rhythmic skincare line.
What is a bio-rhythmic skincare line?
Based on a 24-hour cycle, circadian rhythm, from blood flow, hormones, temperature —everything fluctuates. During the day, you’re in more of a protective mode. Your body is protecting you from the toxins and oxidation. Therefore, we wanted to have something that protected the skin.
At night, we wanted to repair the skin while you are sleeping. Because you really need about 78 hours to repair your skin while you sleep, we wanted to find something that would assist in case you did not have that luxury. It is essential for people who are always on the run, really busy and barely sleeping. Continuing our research, we discovered enzymes that actually work in two hours. And that’s how we created “Bio-Rhythmic Skincare” It actually changes our skin experiences during the day versus the night, while also rapidly counteracting the negative effects, such as the lack of sleep and busy lifestyles.
Our collagen becomes damaged when aging or smoking; our skin becomes dehydrated with sun exposure, toxins in the environment. We need better protection. Chemists came to the realization that “high-energy visible light” found in high-frequency light, as well as in the photo aging category of an ultraviolet, have very negative effects. In that wavelength, they also found something called LipoShield, which is one of the ingredients used in our serum and helps protect against free radicals.
How many products have you developed so far?
We have three products: CLOCK AM, CLOCK PM and DAWN TO DUSK.
Dawn To Dusk Exfoliating Cleaner; is the perfect start to our skincare system. The jojoba and ivory palm seed spheres instantly rid the skin of dead cells and surface impurities, revealing a glowing and radiant skin that’s primed for intense nourishment and treatment. The main ingredients are Ivory Palm Seed, Jojoba, Pomegranate, Panethenol and Allantoin.
Clock AM Day Serum; synchronizes with the skin’s daytime biorhythms and defends the skin from environmental assault, including the newest types of UV radiation (cell phones, tablets and laptops) known as HEV (High Energy Visible) light. The key benefits of Clock AM include shielding the skin against hidden causes of premature aging, elasticity loss and wrinkles. It noticeably boosts skin hydration as well as helps firm the skin and minimize the appearance of fine lines.
The key ingredient LipoShield™ provides the ultimate environmental defense for the skin. Together with its antioxidant and free radical neutralizer sidekick, Vitamin C, it works with our skin’s genetically programmed daylight cycle. Combined, they temper the majority of HEV light, which is not encompassed by current sunscreens. Clock AM Day Serum provides a protective umbrella that helps guard against HEV light. These exclusive Bio-Rhythmic Skincare™ ingredients combined with Hyaluronic Acid help reduce irritation as well as add moisture to the skin, giving it a revitalized, smooth, supple and luminous appearance.
Clock PM Night Serum; is full of beneficial mega-complexes for the rejuvenation, detoxification and recovery of skin during our rest phase. In only a few hours, liposome-delivered Roxisomes™ dive deep to help support the skin’s natural repair of damage from oxygen free radicals that occurs during the day. When combined with the nighttime biorhythm’s reparative mode, the skin is genuinely restored to preserve its youthful glow. The hero ingredient Astaxanthin acts as a potent antioxidant bolstering cellular resistance to environmental toxins. Matrixyl Synthe-6, a fortifying peptide, helps stimulate collagen production, contributing to firm, smooth skin. During sleep, recovering cells and the epidermal matrix are infused with essential sustenance for skin regeneration, restoration and renewal.
How long does it take before you can see results?
Well, you’re getting immediate protection from HEV light. You’re actually protecting your skin and repairing it. But for reducing and softening some of the lines, it can take around six weeks, at which point, you can notice a difference. Our skincare line is the first system we know that works with your actual body temperature flow.