The makers of ARM & HAMMER™ Cat Litter, conducted a study to uncover how new Clump & Seal™ Lightweight litter can ultimately "lighten the day" for cat owners and their pets.
According to the study, cat owners purchase an average of 230 pounds of cat litter every year – more than the average weight of a baby elephant. In fact, one-third of cat owners (34%) say the weight of the litter is their biggest frustration, and they wish it weighed less. The study also found that nearly half of cat owners (46%) feel that changing cat litter is worse than cleaning the toilet.
- Cattitudes: According to the survey, cats are naturally soothing animals. Ninety-five percent of cat owners agree that their cat lightens their mood, while 88 percent say that their cat helps them unwind after a long and stressful day. When it comes to relaxing at home with their cat, the majority of cat owners say that it's more relaxing than working out, getting a massage or even interacting with other humans. The same goes for their relationships, too. After a long and stressful day, more than two-thirds (65%) of cat owners would rather hang out with their cat than be intimate with their partner, and over one-third (35%) would rather snuggle with their cat than their significant other.
- A Cat's Best Friend: Don't come between a cat and its owner. According to the study, two-thirds of cat owners say their cat is their best friend and for those with children, 72 percent consider their cat to be another child. Many also admit to doing things for their cat that they would typically do with a friend or family member, such as talking (57%), playing games (57%) and buying gifts (46%).
- Insta-cats: Cat owners love to share their affection for their cats on social media and more than three-fourths of cat owners (78%) believe that celebrity cat owners make it cool to have a cat. According to the study, over half (53%) of 18 to 24 year olds have posted selfies of themselves with their cat. In addition, one in five of cat owners ages 25 to 34 have created online profiles and posts from the perspective of their cat. To further tap into this trend, ARM & HAMMER™ Cat Litter is launching today a dedicated Instagram channel @armandhammercat that will share content, such as cat-related stats, tips and humorous posts with this community.