We know her as the Academy Award nominated actress from "The Girl with the Dragon Tattoo" and "The Social Network." Now Rooney Mara can add a new title to her achievements, the face of Calvin Klein's DOWNTOWN fragrance. Mara, who recently wrapped production on the Spike Jonze film "Her" and the Untitled Terrence Malick film opposite Ryan Gosling, Cate Blanchett and Natalie Portman, will be featured in the new worldwide advertising campaign; announced by Calvin Klein Fragrances, a division of Coty Inc.
The DOWNTOWN Calvin Klein advertising campaign depicts authentic individuality through a cinematic portrayal of a confident, urban woman. World-renowned director David Fincher created the black-and-white television campaign, which tells the story of a young woman living in her own world, breaking away from the ‘expected.’ Set in New York City, the short film portrays the multi-faceted life of a globally recognizable actress who always remains true to herself.
“DOWNTOWN Calvin Klein is a fragrance for women that live by their own rules,” said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige. “This campaign captures a woman with an original ‘downtown’ mindset – she leads a lifestyle that is authentic and defies expectations. We were thrilled to work with Rooney Mara for this campaign; her individuality and formidable talent resonate with the incredible legacy of women who have been captured in Calvin Klein advertising over the years.”