Cuban American actress Eva Mendes took her admired sense of style to the next level and collaborated with her first co-branded ready-to-wear line with New York & Company. Mendes will be the brand ambassador and face of the collection, which features modern and chic work-to-evening apparel and accessory fashion hitting stores and online nationwide in the Fall of 2013.
New York & Company, a leading specialty retailer, is known for their feminine wear-to-work apparel flaunting NYC style with a trendy and versatile essence --- all for an affordable and phenomenal value. CEO of New York & Company, Greg Scott, demonstrated his excitement for Mendes’ involvement, "Eva has immense appeal among women today and she exemplifies modern empowering style. We are thrilled to collaborate with such a fabulous actress, humanitarian and style icon on this new label…”
The to-be-named label is inspired by Mendes' own personal style and red carpet looks. The well-known actress, who can be seen playing her next role in Derek Cianfrances' anticipated drama "The Place Beyond the Pines" alongside Ryan Gosling and Bradley Cooper, also revealed enthusiasm regarding the collaboration as well. "I am excited to partner with New York & Company on my first-ever ready-to-wear collection…I'm thrilled to collaborate with the design team to infuse my personal style and aesthetic into this core direction," said Mendes.
Although this is Mendes’ first fashion collaboration, this is not her first creative project; she has her own home décor line, Vida, featured at Macy’s. The actress and style icon explained how the collaboration is coming along, "We've already begun work on the collection and the creative energy of the whole team is fantastic. I can't wait to launch the Fall line and to help women across America feel empowered, glamorous and confident in the way they're dressed." Considering Mendes’ admired persona and style, there is no doubt many will be rushing to stores nationwide and online shopping for her collaborative collection come Fall.